Wheelys is a chain of organic bicycle cafés, enabling people (ALL people) to start their own businesses. Since launching in 2014, Wheelys has exploded over the world and currently operates cafés in more than 45 countries.


The story

“In late 2015, a group of friends gathered in a shady bar outside the wind torn city of Mamlö to share a barrel of wine. We were quite disillusioned.
In an act of lunacy, we had just shut down our profitable, award-winning advertising agency. All we knew was that we wanted to change the course of the world.

Having worked with some of the biggest brands, we knew better than most how powerful these brands had become.

Was there a way to challenge them?

The result was Wheelys.

A Wheelys café costs $3,000 to start, versus a Starbucks, which costs $500,000. This allows a whole new group of people to open a café (you know, the 99% of the population who can’t afford $500,000).”

And now the Wheelys 5 is born:

“Now we’ve taken all we’ve learned and created the Wheelys 5. It is, by FAR, our best café ever.”

Actually, it’s not even just a café anymore. A twist your hand, and you have a juice bar, a créperie or an ice-cream bar. We call it Wheelys Open Source.”


It is a full service, high tech mobile kitchen, with running water, refrigeration, integrated tablets, and everything you need to make the world’s best coffee. AND more.

As if the world’s best coffee was not enough, the Wheelys 5 open source offers much more.  We have created 7 modules which in seconds, will allow you to open up a juice bar, a crêpe stand,  an ice cream kiosk, or a more refined way of selling drip-coffee, nitro Coffee, Turkish coffee or espresso.


For sure a very promising startup allowing young entrepreneurs to start their own business.

But recently Wheelys has announced the first store without employees in China called Wheelys 247, beating Amazon opening its first operational shop. Even if the references are rather limited for the moment, the 24/7 store is for sure an innovation (see also: innovation in retail) to be closely followed.